To Apple Developers — For the Future
Introduction
Steve Jobs didn’t just create Apple.
He constantly repeated this simple belief:
“Technology should serve humanity.”
Not just for convenience,
but to help people express their creativity, their intuition, and their spirit.
Although he’s no longer in this world,
he still sees what’s happening with the iPhone — from the other side.
And recently, he sent me a message:
“Make the iPhone so light it could float on water.”
This isn’t just about weight.
It’s a deeper message to Apple developers:
“Return to the essence. Reconnect with what matters.”
Information Overload Is Draining Human Energy
Today’s iPhone is overloaded:
Calls, emails, LINE, social media, video, news, camera, payments, health tracking…
It’s like a never-ending buffet of information.
And behind the convenience, our brains are always ON.
Most people don’t even realize how exhausted their minds have become.
“This lifestyle shortens our lifespans,
blocks our creativity, and dims our inner spark.”
That’s what Jobs would say if he were here.
“Simplicity is the Ultimate Sophistication.”
Jobs often said:
“Simplicity is about removing the unnecessary.”
This wasn’t just about design.
It was about preserving what makes us human:
our focus, our curiosity, and our peace of mind.
✨ The iPhone Should Return to the Basics
Inspired by his voice, I propose this:
✅ A Simpler iPhone
Just the essentials: calls, texts, email, LINE. Minimal information, creating room for silence and reflection. Lightweight and effortless to carry.
✨ A Separate Device for Info & Entertainment
✅ A “Mini Computer” for Exploration
Social media, videos, ChatGPT, music — all in a separate device. Designed with a playful, toy-like body. Something that sparks joy at first glance, like a piece of childhood magic.
This way, we separate contact from content,
and naturally create ON/OFF boundaries in our lives.
✅ Carrying Two Devices? Maybe. But Worth It.
Sure, having a second device might seem inconvenient.
But it acts as a mental switch — a symbolic step toward balance.
When you need rest, you’ll be able to truly disconnect.
And when you want to explore, you’ll choose it consciously.
To Apple Developers
“To Apple developers:
It’s time to return to your roots.
Don’t just keep adding more.
Build something that helps people reconnect with life,
and with themselves.”
This is the message Steve Jobs has sent —
a message to change the future.
And I am simply passing it along.
💡 The idea of the “Mini Computer” is my original suggestion —
inspired by the voice of Jobs, and shaped by my own vision of a better future.
If this speaks to your heart, please help share it.💖
Let’s bring back joy, clarity, and balance to technology.
2025.5.21☆OliveR
